This project was a rebranding of the brewery “OLMO”. They decided to change the name to Crak and the companies identity. The new image had to communicate that they produce alternative beers that dare to combine unusual ingredients and massive doses of hops – with no compromises, and an unwavering commitment to balance and integrity. The project was ambitious. The brewery wanted a strongly recognizable line of bottles, but at the same time asked for a unique interpretation of every single label using a photograph, illustration, or anything would capture the essence of that particular beer. In order to make their brand recognizable, we played with the label shape and the idea of a rupture or crack (Cr / ak) by “slashing” the logo. We chose a simple typography so that it matched with the different style of each bottle.